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The Power of Deadlines


We need to be pushed.

Deadlines create a sense of urgency. They help you position yourself to succeed, because that final date is always staring back at you. It forces you to prioritize and strategize. Otherwise, you will let things slide…you will keep putting off the workout, and insisting that tomorrow you will start eating better.

Without a deadline, tomorrow never comes

It’s time to shake things up

If you keep doing what you have always done, you will get the results you have always gotten. It’s time to do something different. Ask yourself this question: If I keep doing what I am doing right now, will I achieve what I want to achieve? If you answered no, then it’s time for a change.

Get your calendar out and decide when you want to see your first wave of results. Be realistic: make sure you give yourself time to really dig in and see changes. I tend to work in 4 week increments. Do what works for you, but challenge yourself too—make it a little tough so you can take full advantage of the power of urgency.

But a deadline may not be enough. Why? Because you may be tempted to move it. Deadlines are not supposed to be moving targets! The best way to prevent deadline-creep is to get competitive.